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Changing Trends in the Facial Medical Aesthetic Industry

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How Important Are Non Surgical Medical Aesthetics as They Relate To Facial Procedures?

A recently-published report by the American Society of Plastic Surgery gives us excellent insight into this question. Although the statistics from this report were derived from clinics across the United States, the Canadian and American medical aesthetic markets are similar enough that we can extrapolate from this report what the current trends are in Canada.

First, this report tells us that in 2015, there was a total of 15.9 million medical cosmetic procedures recorded in the US. Of greater interest, however, is that 14.2 million (or 89%) of these procedures were non-surgical, clearly demonstrating a high demand and need for such treatments.

The top five non-surgical medical aesthetic treatments performed were Botox injections, dermal filler injections, chemical peels, laser hair removal, and  Microdermabrasion. And of those five, Botox Cosmetic treatments accounted for 47% of all of treatments.

Second, when specifically comparing how many Botox and dermal filler procedures were performed between 2000 and 2015, we note a 759% increase in the number of Botox Cosmetic treatments done. There was also a 274% growth in the number of Dermal Filler treatments done during the same time. Yes, you read that right: 759% and 274%!

The opposite was true for facial plastic surgery procedures, such as eyelid or nose surgery, chin augmentations, and brow lifts. In fact, all facial plastic surgeries experienced a 35 to 67% decrease in the number of procedures preformed during that same period.

The year 2000 is a landmark year for comparison because it is the year immediately prior to the FDA and Health Canada approving Botox Cosmetic for cosmetic use. Apparent in this report is that the number of Botox procedures has grown exponentially since 2000 (which is not unexpected), and that all facial non surgical medical aesthetic services have experienced a similar positive growth during that same period. The introduction of Botox treatments on the cosmetic market seems to have been the driving force behind the shift observed in the past 15 years, away from facial plastic surgeries in favor of non surgical options.

This is not to say that Plastic Surgery is becoming an endangered specialty. In fact, plastic surgery numbers for body procedures (butt lift, arm lift, breast implants, calf implants, etc) , are showing overwelming growth.

When it comes to the face, fewer individuals
are turning to plastic surgery for a solution, whether it is due to:
  • Ease of accessibility;
  • Ease of the procedures themselves;
  • Fear of surgery and anesthesia;
  • Fear that one will no longer look like themselves after surgery;
  • Not wanting any scars;
  • Budget; and
  • Lack of available downtime.

It also may simply be because non-surgical medical aesthetic procedures now offer viable options to prevent, treat, and repair many of the facial issues that we experience with aging. The reality is that there seems to be a definite change in the facial medical aesthetic industry and more individuals are turning to non-surgical medical aesthetic solutions.

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