Beautiphication™ Injection Therapy
Proportion and Harmony Through Medical Aesthetic Treatment
Beautiphication™ is a concept developed by Dr. Arthur Swift, a plastic surgeon in Montreal.
Dr. Tosoni studied and learned this revolutionary approach under the guidance of Dr. Swift himself.
In the early days of non-surgical medical aesthetics, the tendency was to “chase lines,” treating laugh lines with dermal fillers and reducing frown lines with Botox™. This may have helped a few patients look more rested, but it also created many “flat faces” and did not serve the best interests of all clients.
As the field of medical aesthetics evolved and understanding of the aging process improved, most experienced medical aesthetic physicians adopted a broader approach when treating their patients. Volume loss and dynamic wrinkles in the upper, middle and lower thirds of the face were now precisely addressed. Temples, cheeks and chin areas were individually treated as well. This resulted in a significant improvement in the restoration of youthful facial curves, volume and shape.
The Science of Beauty
Research has shown that we seem to have a pre-wired idea of beauty. Individuals from different continents all seem to have similar ideas about what makes an attractive face, as if we all share a sense of what is attractive. But what exactly do we see that tells us that one face is more beautiful than another? The answer may be with the incredible speed by which we process attractiveness. We look with our eyes, but we see with our brains.
Is it possible that our brains act like supercomputers, mathematically calculating beauty?
Leonardo da Vinci, one of the world’s most celebrated thinkers, insisted that there was a mathematical basis for beauty. Many of his artistic creations, such as the Mona Lisa and the Vitruvian Man, were based on specific ratios known as the Divine Proportion. Over the centuries, many of the world’s greatest minds, including Galileo, Michelangelo, and Einstein, were in awe of the fact that natural beauty appears to be dependent on a proportion known as the Golden Ratio.
The Golden Ratio is expressed mathematically as 1.618:1, and is commonly referred to by the Greek letter Phi.
Golden Ratios are found throughout the beautiful face. Phi defines the beautiful brow, ideal facial width, and the shape of the lips, regardless of ethnicity. Perhaps our perception of beauty is hardwired in our “computer brains” and based on how closely one’s features reflect Phi in their proportions.
One might even say that beauty is not only in the eye of the beholder, but in the Phi of the beholder.
How Beautiphication™ Works
Beautiphication™ is a measurement-guided technique of injecting facial fillers to create natural Phi proportions, therefore optimizing beauty. It is a non-surgical procedure with minimal discomfort that costs a fraction of similar surgical treatments.
A caliper, like the ones used by da Vinci, guides the injections by calculating your individual Phi proportions. Like the Renaissance artists who used “divine” proportions for their compositions in stone and on canvas, experienced cosmetic physicians using the Beautiphication™ approach can create balance to highlight the natural beauty of each individual face.
The subtle differences achieved with injections that create Phi proportions can have a profound effect on attractiveness. Inexperienced injectors limit their treatments to line-filling, simply repeating what has been done in the past.
Lasting facial beauty goes far beyond wrinkles and furrows, though. Physicians trained in the Beautiphication™ technique offer a full-face approach that restores volume, smooths contours, and enhances features naturally. Beautiphication™ is also cost-saving, as it achieves longer-lasting results with fewer treatments.
Beautiphication™ can enhance your forehead, your eyelids and eyebrows, your lips, your chin, your cheeks, lower face, and your overall facial harmony. The caliper provides a consistent and safe way to optimize beauty using only injections. Beautiphication™ is a non-surgical innovation to realize individual natural beauty, creating the best version of you.